[ Applied AI ]
AI chatbots: when they help and when they drive customers away
An AI chatbot can lighten your support workload or infuriate your customers. The difference lies in where you put it, what you let it do and how you design it.
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[ Applied AI ]
How to use AI to create content without getting penalized by Google
Google doesn't penalize AI-generated content, but it does penalize low-quality content. The difference lies in your editorial process and human review.
[ Applied AI ]
Automating customer service with AI: the real cost vs. the promised cost
Some AI vendors promise to cut support costs by 70%. The reality includes implementation, maintenance and error-handling costs that almost never appear in the proposal.
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