The most common causes of slowness
- Heavy, unoptimized images.
- Too many plugins and scripts, many of them loaded on pages where they aren't used.
- A theme or page builder that loads far more code than it displays.
[ Web performance optimization (WPO) ]
Every millisecond counts. Is your website fast enough?
A slow website loses visitors before they read a line, and Google takes it into account when ranking results. We measure where time is lost, fix it at the source and show you the before and after.
Speed is your brand's first impression
A slow website frustrates your customers and costs you Google rankings. We find the cause and fix it at the root, not with another patch.
Our solution: an in-depth technical audit
We analyze your website with professional tools (PageSpeed Insights, Lighthouse and Core Web Vitals metrics) to find the real cause of the slowness. Then we apply a prioritized action plan, starting with what makes the biggest difference.
[ What's included ]
Our performance audit covers
We review everything that affects load time, from the server to the last script.
Image optimization
Compression, conversion to modern formats (WebP or AVIF), correct sizes and lazy loading.
Code optimization
Minifying and deferring CSS and JavaScript files, and removing what loads without being used.
Database optimization
Table cleanup, faster queries and removal of data that's no longer needed.
Server and cache
Hosting configuration, compression and a caching system suited to your type of website.
Plugins and external services
We check which plugins, fonts and third-party scripts weigh the most and which can be replaced or removed.
Core Web Vitals
We measure and improve the metrics Google uses (LCP, INP and CLS) on mobile and desktop.
[ Example ]
An example close to home: our own website
Baqueiro's previous website was built with a page builder. When we rebuilt it with our own theme and plugins, this is what the home page stopped loading:
24 → 2Scripts loaded on the home page
146 → 8Stylesheets loaded on the home page
395 → 61 KBHome page HTML size
Our own measurement on October 13, 2026, on the home page of the previous website (baqueiro.es) and of this one, without accepting cookies: JavaScript files and stylesheets the page loads and the size of its HTML.
Speed isn't about technology. It's about results.
Every second you gain in load time shows up in the metrics that matter to your business.
More sales and enquiries
A fast website loses fewer visitors along the way, which means more forms sent and more purchases completed.
Better SEO
Page experience, speed included, is one of the factors Google considers when ranking results.
A stronger brand
A website that opens instantly conveys professionalism and respect for your customer's time.
The difference between a "quick fix" and professional optimization
The generic approach
- Installing yet another caching plugin.
- Surface tweaks that don't touch the cause.
- Results that last until the next update.
Our technical approach
- In-depth diagnosis of the server, the code and the assets.
- Manual optimization tailored to your platform.
- Lasting improvements to your Core Web Vitals, measured before and after.
[ Process ]
Our optimization process
Four steps, with measurements at the start and the end so you see exactly what's changed.
[01]
Analysis and diagnosis
We measure your website and review every script, image and request to pinpoint all the bottlenecks.
[02]
Front-end optimization
We optimize images, reduce CSS and JavaScript and defer whatever isn't needed to render the page.
[03]
Back-end optimization
We tune the server, optimize the database and set up suitable caching.
[04]
Validation and report
We repeat the measurements and give you a report with the before and after of every metric.
[ FAQ ]
Common questions about performance
Is speed optimization a one-off job?
The full initial optimization makes the big leap. But performance needs watching, because new updates, plugins or content can create new bottlenecks. That's why we recommend combining it with a maintenance plan.
Does my hosting affect speed?
A lot. Hosting is your website's foundation: a cheap or unsuitable one limits even the best-optimized site. Our analysis includes your current provider and, if needed, we recommend a change.
Does it work with Elementor, WooCommerce or other builders?
Yes. We optimize the website you have, whether or not it's built with a page builder. If the builder itself is the main bottleneck, we'll show you with data and explain the options, including rebuilding the key pages.
What's in the final report?
Before and after measurements (PageSpeed Insights, Lighthouse and Core Web Vitals on mobile and desktop), the list of changes made and the outstanding recommendations, in order of impact.
What's the difference between WPO and SEO?
WPO (web performance optimization) is part of technical SEO. SEO is the full strategy for being found on Google; WPO makes sure that, once you're found, the website opens instantly. If you want the full strategy, see our SEO service.
[ Let's talk ]
Ready to leave the competition behind?
Don't lose more customers to a slow website. Ask us for a free performance analysis and we'll tell you how much your website can gain and what it would take.