[ The engine room ]
What to ask on the first call to know if a client is a good fit
The first call with a potential client is the most important interview you'll ever do.
[ Blog ]
Technical decisions. Clearly explained.
Articles about development, WordPress, security and working with agencies.
12 articles
Articles
[ The engine room ]
The client who never responds: how to get stalled projects moving again
Projects stalled because the client stopped responding eat into many agencies' margins. Here is a protocol to prevent them and get them moving again.
[ The engine room ]
How Does an Agency Bill Its Client for a Technology Partner’s Work?
Before signing with a technology partner, almost every agency asks the same question: how do I bill this to my client? Here are the 3 models that work, with their advantages, their risks and the numbers that make them add up.
[ The engine room ]
5 questions to ask before hiring any web development
Hiring web development without asking the right questions is like signing a contract without reading it.
[ The engine room ]
Why your agency loses projects without realizing it
Why so many design and marketing agencies lose technically complex projects without ever identifying the real cause, and how to avoid it.
[ The engine room ]
How to present the technical side of a project to a non-technical client
Explaining the technical side of a project to someone who isn't technical isn't about simplifying, it's about translating. Doing it well is the difference between a client who trusts you and one who questions every decision.
[ The engine room ]
When to subcontract and when to say “we don’t do that”
Growing an agency means constantly deciding what to do in-house and what to delegate. This is the rule we use to decide without wrecking quality or profitability.
[ The engine room ]
How do you explain to your client why the project took longer than planned?
A client who understands why the project was delayed stays; one who doesn't starts to lose trust, even if the delay is just 2 days. Here's a 3-step method and an email template to communicate it well.
[ The engine room ]
Why is development the bottleneck in your agency?
Many agencies grow in design, strategy and accounts, but stall at the same point: they don't have the technical capacity to deliver everything they sell. Development isn't the problem, it's the symptom.
[ The engine room ]
How to structure a white-label agreement that works for both sides
A poorly structured white-label agreement creates more problems than it solves. These are the points to settle before you start so the collaboration works from the very first project.
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