[ Blog ]
Articles about development, WordPress, security and working with agencies.
78 articles
[ Engineering without shortcuts ]
A website in Spain can cost anywhere from a few hundred euros to more than €30,000 depending on who you ask, and that gap isn't arbitrary. Here's the breakdown by project type, with what each price band includes and what it doesn't.
[ The engine room ]
A client who understands why the project was delayed stays; one who doesn't starts to lose trust, even if the delay is just 2 days. Here's a 3-step method and an email template to communicate it well.
[ Engineering without shortcuts ]
The development budget is only the first payment. Here is an honest breakdown of the recurring costs of a website in production: hosting, security, updates, support and ongoing development.
[ Practical guides ]
Reviews carry a lot of weight when someone chooses a practice. A practical guide to asking for them without awkwardness, replying without breaking confidentiality and handling criticism.
[ Automation ]
When your CRM and ERP don't talk to each other, sales doesn't know whether a client has unpaid invoices and someone in admin retypes what's already in sales. Here's how to connect your company's information islands.
[ The engine room ]
Many agencies grow in design, strategy and accounts, but stall at the same point: they don't have the technical capacity to deliver everything they sell. Development isn't the problem, it's the symptom.
[ Engineering without shortcuts ]
Technical debt doesn't show up in any report, doesn't trigger alerts and nobody mentions it in the status meeting. But it grows on its own, quietly, until the project that was working fine stops working.
[ Automation ]
A well-built reminder prevents a good share of no-shows for a few cents. Channels, timing, messages that work and what to do with patients who still miss their appointment.
[ Engineering without shortcuts ]
Installing a plugin without auditing it is like handing a stranger the keys to your office. This is the protocol we follow before adding any plugin to a project.
[ The engine room ]
A poorly structured white-label agreement creates more problems than it solves. These are the points to settle before you start so the collaboration works from the very first project.
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